The sports community has already seen the impact Saudi Arabia can have when a large, wealthy group of investors gets involved in the game, as we’ve seen with LIV Golf. Some of the very best golfers in the world spurned the PGA Tour, previously the largest, most respected golf brand in the world, to chase the large offers from LIV.
Seeing the overwhelming success experienced in golf, now there’s another group set to emerge out of Saudi Arabia, and they’re looking to venture into other sports instead of just golf. These include football, soccer, tennis, and more.
The plan, according to Financial Times, is to launch a multi-billion dollar investment company, seeing if they can expand their horizon from golf and soccer to other sports as well. This new group will be part of the kingdom’s sovereign wealth fund.
There is no word on how quickly the billion-dollar investment group will spring into action, which sport they will target first, or if there are any significant plans like we’ve seen to fund a new spin-off sports brand like LIV. But it is clear that Saudi Arabia plans on becoming a sports juggernaut in the near future thanks to their focused business plan.